Sundhedsfremmende sociale medier?

Trine Gerd Jørgensen

Studenteropgave: Speciale


Health Promoting Social Media? This thesis is based on the study of the implementation of Electronic Patient Records (EPR) at Aarhus University Hospital (AUH). It’s constructed as a case study of a new social media – Midtlink – designed and implemented to support user to user support regarding questions and answers dealing with new and changed workflows caused by the new EPR. The findings of this study are based on six semi-structured interviews (with five health professionals and one interview with an employee from the IT-department of AUH) as well as document analysis. The implementation of EPR on Danish hospitals is radically affecting the workflows of the employees. The interviews with health professionals show that they spend up to 50% of their work day using EPR. The purpose of the thesis is investigating how and if social media, such as Midtlink, has the potential for supporting employees in periods of organizational change. During periods of change in organizations the employees are affected – often changes have negative consequences for the employees’ well-being due to lack of sense of influence. Studies show that if the employees’ perspectives are not included in the strategies for implementing new IT in the health sector there is a risk that the systems are not successfully adopted even though the systems are seemingly well-functioning. Both the employees’ health and the rate of success of an IT-system depend on the practiced implementation strategy and on actual recognition of the employees and their perspectives during the restructuring process. In a critical realistic framework this thesis represents a mapping of EPR from a political point of view on which dominant rationales in the implementation of EPR at AUH are analyzed. Thus the development of Midtlink is placed in a context from which actual and potential opportunities can be analyzed. The potentials of Midtlink are derived from comparing the technical opportunities of the system with a theoretical framework of empowerment, settings and health promotion in work life. The work of this thesis shows that on the theoretical level there is a lot of potential for social media to be supplemental to health promoting initiatives for the work place in periods of restructuring. On the practical level a finding of this study is that even though Midtlink is a system that is developed to support the employees, the system must be implemented with regards to the employees’ needs otherwise the system fails in meeting its objective because only a few employees are aware of the potential help they can get from the system. Thereby the realization of the potential for social media to be included in the portfolio of health promoting initiatives is found to be impeded in this case.

UddannelserSundhedsfremme og Sundhedsstrategier, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato28 feb. 2013
VejledereJesper Holm


  • Health promotion
  • Social media
  • Organizational change
  • Work life