Storbyens Event - Konceptudvikling i en partnerskabsånd

Søren Gylström, Louise Dyhre Helles, Sara Kvetny & Bo Thomasen

Studenteropgave: Semesterprojekt

Abstrakt

The aim of this project is to develop a new approach (model) to organizing large-scale events in big cities. Initiating with a brief overview of the concept experience economy, the report focuses on three main themes: Concept development, partnerships and the characteristics of big cities. Chapter two explains a process of concept development: Conceptual Discovery, and combines this theory with an element of in-depth stakeholder analysis. Chapter three explores business/cultural partnerships as an alternative means of corporation which contains exciting perspectives on innovation and improvisation in the business as well as the cultural sphere. Chapter four concerns the unique conditions involved when staging an event in a larger city. Here taking into consideration that events can be used as an instrument in city marketing, due to the significant role culture play in the development of cities and the image of cities. The main challenges and perspectives within this framework are identified as: Facilitating coorporation between sphere’s with little or no prior experience with partnerships and analyzing and incorporating the city and its various stakeholders. These challenges are combined to form a new structure for concept development.

UddannelserPerformance-design, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato16 jun. 2008
VejledereIan Wisler-Poulsen & Bo Thomasen

Emneord

  • Partnerskab
  • Storby
  • Events
  • Kultur- og erhverssamarbejder
  • Branding
  • Konceptudvikling