This project seeks to investigate some of the reasons why the short-documentary ‘Kony 2012’ received a remarkable amount of criticism and consequently why the video became a site of contested representation. Additionally, the project will examine and attempt to challenge the video’s humanitarian imaginary and reflect on the general humanitarian imaginary often used by NGOs. In order to investigate this, the project will primarily focus on theories by Lilie Chouliaraki, Maria Kyriakidou, and Norman Fairclough, and will mainly be applying the methods of CDA and content analysis. To be able to investigate how the video became a site of contested representation, it is essential to incorporate different interpretations of the video, and thus the project will examine four texts that are either critical or positive towards 'Kony 2012'. The project will include an analysis of these secondary texts, as well as contain an analysis if 'Kony 2012' based on our personal interpretation. The analysis will focus on three reasons we argue ‘Kony 2012’ became contested respectively; simplification, narrative, and categorisation. In conclusion, ‘Kony 2012’ is to be seen as a site of contested representation primarily due to over-simplifying the conflict in Uganda, as well as reinforcing power relations between the West and Africa.
|Uddannelser||Basis - International Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|