Lasse Noe Høg, Karoline Amalie Boysen, Karen Marie Sømmergaard & Nicolai Khadim Hur Nielsen

Studenteropgave: Kandidatprojekt


The following paper seeks to examine the internal culture of the danish startup Soundboks. This is done with the purpose of showing how individuals or groups might feel different about the organization's values, artifacts or goals. To do this the group draws upon Mary Jo Hatch and Majken Schulz and their perspective on how identity and culture is created through a dynamic process. This allows the group to understand how the culture in Soundboks is influenced by different stakeholders. The perspective is supplemented by Edgar Scheins theory which seeks to understand organizational culture in three different dimensions. With the purpose of adding an additional dimension and complimenting Edgar Scheins perspective the group draws upon Joanne Martin & Caren Siehl which, among others, allows the paper to analyse the role of the management. To give the group a conceptual framework that allows it to describe certain organizational tendencies the group makes use of Frederic Laloux’s theory of management paradigmes. Futhermore the group makes use of Christopher Lochhead, Dave Petersen, Al Ramadan and Kevin Maneys their views on how a company should position itself in order to dominate new categories. The analysis of the internal culture at Soundboks is carried by analysing and interpreting observations and qualitative interviews with the framework created by using the aforementioned. The paper finally concludes that there are possible cultural inconsistencies and issues that Soundboks needs to be aware on their journey towards greatness.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato29 dec. 2017
Antal sider46
VejledereNicolaas T.O. Mouton


  • Soundboks
  • SB
  • Intern kommunikation
  • Kommunikation
  • Kulturniveauer
  • Organisationskommunikation
  • Organisationskultur