Solceller. En undersøgelse af markedsformidlede spredningsstrategier

Erik Christiansen, Anne Skjerning, Nina Jul Haugbølle & Lars Berg

Studenteropgave: Bachelorprojekt

Abstrakt

The objective of this report is to explore renewable energy as means to stimulating envi-ronmental transformation in the electricity sector, where photovoltaics (PV) are chosen as the specific subject. The first generation of PV-technology has reached a phase of market introduction, but is not yet cost-effective, which in general is considered as the main current obstacle for this technology. The purpose of this report is to explore, how dissemination strategies can be used as means to enhance the demand of the PV-technology and thereby achieve the necessary level of demand. The long-term aim is stimulating a positive market development towards the emergence of a self-sustaining and full-fledged PV-industry. Dissemination strategies are of special interest in this re-gard, as private households become new important players within the energy sector, which is traditionally regulated by governmental bodies. The physical and technical de-vice of the PV-technology enables costumers with a limited electricity consumption as well as economic affordability to become independent PV power producers and thus provide entirely new dissemination possibilities. The investigation of this subject is con-ducted as an evaluation of the most important past and current dissemination strategies. The analysis is carried out as a systematic assessment of the relations between a) imple-mentation of a specific strategy, b) demand enhancement and c) to which extend price reduction is achieved. In this methodology both quantitative and qualitative aspects of the deployment process are stressed. The main conclusions of the report are, that dis-semination strategies contain a wide variety of different instruments and possibilities of motivating a broad range of costumers. In general dissemination strategies are effective instruments as means to enhance demand. The use of financial incentives though in-volves a risk of damaging the industry, which is important taking into account.

UddannelserTekSam - miljøplanlægning, (Bachelor/kandidatuddannelse) Bachelor
SprogDansk
Udgivelsesdato1 jun. 2004
VejledereBo Elling & Inger Stauning