This project centers around a self-produced video product, that searches to communicate the values of maintaining and enforcing the Scandinavian community of language – specifically regarding the countries of Denmark, Sweden and Norway. In these postmodern times digital media and cultural globalization gains more influence on the Danish culture, and as a result the English language has become an increasing part of the Danish language. Some researchers have grown concerned about the future of the community of language in Scandinavia. At the same time the popular Nordic tv-show ‘SKAM’ has drawn attention to the other Scandinavian cultures – within the Scandinavian countries themselves. We believe that the Scandinavian language community contains certain practical and cultural values and should be enforced by the generations to come. Hence, we held several meetings with representatives from the Nordic Council of Culture and Education, Nordic Language Coordination and the educational program Norden I Skolen (red. The North in School) in order to find out how to communicate the aforementioned values to a young audience of Danish gymnasium students. Based on our knowledge from these meetings and relevant research papers, we travelled to Oslo, Sweden and Copenhagen to film a youth-oriented video campaign.
In this thesis we present and make use of uses and gratifications communication theory and social constructivism, to properly understand our target audience and their satisfaction-based use of communicative media. Furthermore, we analyze and discuss crucial aspects of the relationship between a communication product, its sender and a young actively interpreting receiver.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||30 dec. 2017|
|Vejledere||Yngve Harbøll Søndergaard Jensen|
- nordisk sprogforståelse