SKAM - En undersøgelse af seriens tværmedialitet: En undersøgelse af seriens tværmedialitet

Oskar Emil Prip, Tobias Emil Larsen, Ema Seferovic & Olivia Keil Eistrup

Studenteropgave: Kandidatprojekt


With the rise of the on-demand media channels such as Netflix and HBO, the TV-series format has become one of the most popular forms of entertainment in modern society. This has in part been due to the accessibility and the use of transmedia storytelling as a tool to distribute and continue narrative plotlines across different platforms. The following study seeks to illuminate how the Norwegian TV-series Skam uses transmedia storytelling as a means to bridge the narrative universe with the viewers reality. The study revolves around the thesis statement: What part does social media play in the TV- series Skam and how does Skam break down the narrative universe and reach into the viewers reality? The study is based on four different theoretical pillars which in unison will shed a light on the thesis statement at hand. The first pillar uses Murray Smith’s structure of sympathy to give insight into how the viewer gets involved with the characters in the narrative universe. The second pillar focuses on the construction of the narrative by using Palle Schantz Lauridsen & Erik Svendsen’s book Medieanalyse and Henry Jenkin’s Convergence Culture Where Old and New Media Collide to analyze Skam’s use of different media platforms. The third pillar is used to determine whether or not Skam can be considered realism. This is done through the theoreticians Birger Langkjær and Raymond Williams. The fourth pillar tries to incorporate all of the pillars in a mutual analysis about how Skam uses worldbuilding in the construction of the narrative universe. This pillar is based on theories by Jason Mittell, Henry Jenkins, Palle Schantz Lauridsen and Erik Svendsen. The analysis is followed by a discussion concerning the following questions: Why is Skam called “Skam”? Whether or not Skam may be considered complex TV? Whether or not Skam may be considered groundbreaking as a TV-series? The study leads to the final conclusion that social media plays an important role in the construction and deconstruction of the narrative universe. Skam bridges the gap of the narrative universe and the viewers reality through the combination of realism, transmedia storytelling and liveness. This phenomenon is termed worldbridging. 1

UddannelserDansk, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato3 jan. 2018
Antal sider60
VejledereSophie Engberg Sonne


  • Skam
  • TV-serier
  • Tværmedialitet
  • Sociale medier