The purpose of this project is to understand how the masculine and feminine genders affect each other in communicative processes. How is it that the stereotype of the superior man and the subordinate woman is still to this day repeated through actions and speech? How do the traditional roles of the genders shine through our society today? These questions are some that will be answered/discussed through the analysis and conclusion of the project, where we’ve compiled three crucial points from our working process creating the campaign “Det er svært at se forskel”. These points are the target group of the campaign, our first photoshoot and the day we were to hand over the campaign. Common to the tree points is that in the aftermath they left us feeling insecure about what we were creating, the campaign, the message and the layout, because we were a group of six women who were trying to create something that would appeal to males. With theories from Dorthe Marie Søndergaards ‘Tegnet på kroppen’ and Dorthe Staunæs’ ‘Køn etnicitet og skoleliv’ we have explained how the self is multifaceted and created through relations to other humans. The gender identities and what constitutes masculinity and femininity are social categories created in social processes, and body signs are a definitive way of categorizing the person as either male or female. To be able to talk about how speech is used to divide the masculine and feminine gender, and also the relations of power that are created through different ways of speech we have used Charlotte Kroløkke and Anne Scott Sørensens book ‘Gender communication theories & analyses’.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||22 jan. 2015|
|Vejledere||Chistina Hee Pedersen|
- human trafficking