This project revolves around the sexualisation of the female body in advertising. The project seeks to investigate how the sexualisation of the female body has been constructed from the 1960’s until recent times, and based on that how the current cultural and social paradoxes are explained. Additionally, the project aims to explore how the capitalistic society influences the use of sexualisation in advertisements. The method of the investigation hereby is respectively an image analysis, a comparative analysis and the hermeneutic method, used to interpret the meaning behind and difference between the theories and advertisements applied. The theories applied deals with the concepts gender and sexuality, those as well as the analysis of the advertisements, all contributes to answer the research question. The conclusion hereby is that the capitalistic society and power influences the consumer’s will to participate in the sexualisation.
|Uddannelser||Basis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||27 jan. 2016|