The purpose of this thesis is to develop a new concept for the municipal election 2017 for the TV-region TV2 East. Every fourth year the Danish people get to elect the politicians in the municipality. Last time was in November 2013. The election gets a lot of media coverage by the eight TV-regions as well as the local and national media. The thesis examines the TV-region TV2 East’s media coverage of the election of the municipality. TV2 East had debates with candidates from well-known parties, several news about the election, live broadcast with a theme called Vote Now and a TV-program where two politicians from the parliament analysed the local politicians’ actions and motives. By using theories based on the media role and the obligations in the society combined with theory from television tools to catch the interest of the viewers, the thesis explores TV2 East’s media coverage and looks into the extent in which TV2 East managed to meet the journalistic requirements in giving a coverage of the municipal, that was significant for all viewers of the television region. Among others are Stig Hjarvard, Michael Schudson, Johan Galtung, Mari Ruge and Peter Harms Larsen. The method of the thesis also includes a focus group interview with viewers from the TV2 East region. The interview combined with the theory reveals in the analysis with place to improve in media coverage by securing that the coverage of the elections stays both relevant to the local community and the viewers in the region. The conclusion of the thesis shows that to make a media coverage from the region, TV2 East must thematise knowledge of municipal administration, so viewers get a bigger understanding of the local authorities and which impact they have on voting. The new concept gives TV2 East a new media coverage of the municipality for the election in 2017, where the thematisation as well as other proposals for the media coverage are elaborated.
|Uddannelser||Journalistik, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||30 jun. 2014|
|Vejledere||Mads Kæmsgaard Eberholst|
- TV2 ØST