Robotjournalistik - En kortlægning af robotjournalistik i den danske mediebranche

Katja Isabel Romme Simonsen

Studenteropgave: Speciale


In the beginning this paper draws an outline of the field of robot journalism in the Danish media industry to investigate both the potential and the challenges of robot journalism. The mapping builds on the method Grounded Theory by Barney G. Glaser which revolves around the collection of interviews with both journalists, development editors from the news media industry, and a manufacturer of robot journalism. After the collecting of the interviews, the investigation is revised based on a coding of the interviewees perspectives, which illuminates the main issue. This paper then investigates what is at stake in the Danish media industry since robot journalism has advanced, and how robot journalism is challenging the media industry as an actor network. The investigation builds on the actor-network theory by Bruno Latour and Michel Callon, where the analysis is based on Callon’s four translations. The study concludes that the news media industry is going through a translation process because the actor network is destabilized due to an outdated business model. The news media needs to find solutions in cooperation with other actors that can convert none paying users into paying users. One of the solutions is robot journalism. Robot journalism makes the users pay because it gives the users niche oriented news, which is unique. Robot journalism as a solution has the advantage that it is resource- and timesaving for the news media industry. Robot journalism challenges the news media industry as an actor network on several areas. One of the most important is the challenge on their credibility because data may be incorrect, which may result in the news media publishing fake news. The news media industry needs to be aware of this challenge to maintain their credibility. Tech-giants challenge the media industry in such a way, that they can outcompete the news media industry, if they decide to produce robot journalism. Several actors in the news media industry use robot journalism that is produced by other actors. This can in the long term challenge the economic and the editorial freedom of the news media industry.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato2 jun. 2019
Antal sider85
VejledereJesper Knudsen


  • Robotjournalistik
  • automatiseret journalistik
  • robot