Retorik som virkemiddel: Rhetoric as an instrument

Lasse Feilberg Skar

Studenteropgave: Semesterprojekt


This project report examines which rhetorical devices have the greatest influence on young Danes in correlation with birth control/condoms and the use of it. The project will analyse and consider different effects from performed focus group interviews. It will focus on which impact the means have and when the impact is highest. The theoretical background is that young Danes not are good enough to protect themselves when having sexual intercourse. The purpose is to see if you via different rhetorical devices can make the young people create a behavioural change. Therefore we have, in the project, held two different speeches for two different classes. Both classes are first year in upper secondary education, which means young people age 16-18. The analyses point of departure will be these two speeches and it will be analysed whether a behavioural change is possible and also which rhetorical devices have had the greatest impact on the groups interviewed. The project characterise the chosen target group using theories from the book “ Talens Magt” (The Power of the Speech), by Jonas Gabrielsen.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato23 jun. 2014
VejledereJonas Gabrielsen


  • Prævention
  • Retorik som virkemiddel