The report shows insight into the two banking giants – Nordea Bank and Danske Bank operating in Denmark. The main aim of this report is to conduct an in depth study in how two leading banks are exploiting its resources to innovate. Furthermore, it also researches the role of innovation in gaining competitive advantage. The report is conducted within the periphery of the resources and innovation of Danske and Nordea bank. It is a qualitative research but follows deductive approach. Literature review has played a significant role as it guides the project. The report analysed the product, process, marketing and organisational innovation that has been taken place in Danske and Nordea bank. Some of the innovations made by the both banks include; online meeting platforms, mobile banking, Mobile Pay and real time spending overview. Although the banks have their own reason to involve in innovation activities, some of the driving forces that triggered innovation are changing customer’s need, technological development, and intense competition in the market. Both the banks are utilising their tangible and intangible resources to innovate and gain a competitive position in the market. The banks are using these resources through the capabilities that they possess such as dynamic capabilities, learning, entrepreneurship etc. By utilising these resources in the best way, Danske bank and Nordea are able to innovate new products and as a result, create competitive edge in the market. From the analysis, it is evident that Innovation is an essential undertaking for organisations to create value and secure sustainable competitive advantage in the current complex and changing business environment.
|Uddannelser||Offentlig Administration, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||26 maj 2014|
- competative advantage