Researching and Analysing Ecuadorian Banana Farmers and Fairtrade International in the Global Value Chain: I want my banana!

Sergejs Asilgarajevs, Lea Vyff Blauenfeldt, Ben Friedrich Bosse & Ida Haubart Lund-Larsen

Studenteropgave: Fagmodulprojekt


Our project examines Fairtrade and its impact on producers and consumers. Moreover, we have chosen to investigate the case of banana trade between Ecuador and the EU in order to gain perspective on how the fairtrade banana global value chain is constructed. Through GVC theory we come to understand how governance drive different nodes within the chain and how these mechanisms ultimately result in exclusionary dynamics between the producers of bananas and the rest of the value chain’s actors. In accordance with GVC theory we utilize the consumer perspective through consumer theory to gain insight as to how they view and regard Fairtrade. Together these two approaches help situate Fairtrade in a broader context, shedding light on their actual impact on global banana trade.

UddannelserInternationale Studier, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato25 maj 2016
Antal sider64
VejledereJohanna Hood


  • Ecuador
  • Bananas
  • Trade
  • Global Value Chain
  • Consumer
  • Fairtrade