The aim of this thesis is to create a prototype for “Jazzhus Montmartre” which could motivate young people between 20-35 to attend concerts and thereby ensure that jazz culture will be passed on through generations. To gain an insight into which elements of their existing website Montmartre wished to optimize and which new elements were needed to be implemented in order to attract the younger target group, we engaged in a corporation with the manager of Montmartre, Jonas Dyrved. To support our hermeneutic approach, our primary data consisted of qualitative data which we had obtained through two interviews with Jonas and two usability tests. To illustrate our design process, we used the iterative model by Goodman which illustrates how each step in the process is formed by our ongoing iterations. To analyze our primary data, we applied Lisbeth Thorlacius’ theories of visual communication and User Experience, and Kim Schrøder’s multi-dimensional reception model. These theories provided some useful insight into, both Montmartre’s purpose and the users’ perceptions of the prototype. In a discussion, we questioned whether or not we have interpreted Montmartre’s vision as it was intended. In the final interview with Jonas, he revealed to us that the visual and functional expression visualized in the prototype was not in compliance with his own vision. Based on our findings we conclude that the idea of how Montmartre is portrayed as a modern cultural institution was not identified precisely enough in the initial interview. But on the basis of Thorlacius’ theory and our test persons responses, it could be argued that our prototype fulfilled the central principles of visual communication, as well as it follows the user centric approach. Finally we conclude that Jonas needs to be willing to adapt to a modern visual expression in order to fulfill their vision.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||24 maj 2019|
|Vejledere||Johanne Aarup Hansen|