Throughout the past couple of decades, the internet has gained a lot of popularity by the average person. That means that companies and brand names needs to be able to communicate via the internet. In this document, we will look into what communication means for a brand and how it successfully can be used to keep peoples interests for a website. The document will be based on a case of the Danish artist Poul Pava. We will analyze Poul Pava's unique style through brand analysis, we will use methods of communication analysis to understand the current website of Poul Pava and through principles of design, we will determent how the user will respond to various elements on the site. If the website contains a lot of problematic occurrences, either communicative or break on designprinciples, we will go on to make a redesign of the website. After the analysis we found out that Poul Pava's current website not communicated his brand proper and certain elements, on the website, conflicted with many principles of design, which can make the site unmanageable for the visitor of the website. We then used what we learnt from this analysis to develop a mockup, of our redesign, of his website to see if we can optimize it, and, hopefully, be able to communicate his unique style through our website.
|Uddannelser||Basis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||26 jun. 2013|
|Vejledere||Carsten Tage Nielsen|