This thesis examines what influence multi functioning spaces have on communicative practices in knowledge intensive companies. With the insurance company Tryg as a case study, it is examined how the employees are handling interaction; defining rules and how the multi functionality is used in Trygs newly build multi functioning spaces called "The Rambla". The theoretical framework of the thesis is based on a social constructivist perspective which combines Goffmans interactionism and Bourdieus structuralistic approach to the study of social relations. Goffman and Bourdieus concepts of interaction order, area behaviour, roles, habitus, symbolic violence, field and doxa are engaged in order to study how the communicative practices are manifested. The combination of these two theoretical approaches, allow us to study Tryg at an immediate level as well as a deeper and more structuralistic level. Based on a series of qualitative interviews, including several observations at Trygs headquarter, it is shown how the Rambla can be divided into different areas where different communicative practices are displayed. Trygs architectonic arrangement of the different areas seems to be governing for how the employees understand and act in these areas. The three analytical parts of the thesis observe interaction and meaning in the Rambla, identifying the rules and behaviour the different areas invite to and, last but not least, how the Rambla is being used in a multi functional way. The thesis concludes that the transparency between the areas in the Rambla makes it difficult to use it as a place for relaxation, since everyone in the Rambla is under each other’s surveillance at all times. This transparency sometimes makes it hard to work, because of interruptions from other employees that are walking through the Rambla. Because of the different uses of the areas and the fact that all the areas can be used at the same time, the employees search for rules in the specific areas, and the whole of the Rambla. However, the breaks that come as a natural consequence of the act of getting coffee are emphasised as both good and useful. They could be seen as the perfect mix of the casual atmosphere and the professional setting that is intended in The Rambla, to get the knowledge sharing that Tryg desires.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||31 aug. 2010|
|Vejledere||Chistina Hee Pedersen|