Nowadays the Western NGO’s seem to be using more extreme strategies in their attempt to raise money for charity. It appears as though the focus of the campaigns is primarily on sex, humor and the Western society. The first part of this study examines how the NGO, Danish Red Cross, represents the causes of poverty and development they seek to solve. The second part discusses the strategies of their campaigns from the perspectives of utilitarianism and ideology critique. Through the examination of the chosen campaigns by Danish Red Cross campaigns it becomes clear that there is no focus on poverty. Development on the other hand is represented, but from an encouraging perspective where the main focus is on how the Western society contributes to prevent the suffering of the Third World. The utilitaristic standpoint emphasize how one should donate as much money as possible to fight against poverty and the focus is hereby on one’s moral responsibilities towards those in need. The ideology critique addresses the global, neoliberal, capitalistic order as the main cause of poverty and development issues and accuses the NGO’s of working alongside this neoliberal ideology in the attempt to raise as much money as possible.
|Uddannelser||Basis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||18 dec. 2013|
- Røde Kors