In the occasion of the 5th year anniversary of the Copenhagen food market, Torvehallerne, a lot of prejudice were given dealing with the level of the prices and the concept as a whole. As a result of that, the concept manager tried to explain the point of the concept. Therefore this paper examines the relation between the concept of the Copenhagen food market, Torvehallerne, and their customers. Through surveys and interviews it analyzes the views of the concept and compares it with possible theories like consumer behaviour, brand equity, extraordinary experiences and organizational theory. Our results show that the concept might not match what the customers expect, but that the customers in general still are satisfied. The research also showed that the customers find the place expensive and that it has a high focus on quality products. Still they don’t see it as a place to do their grocery shopping. The concept of Torvehallerne seems to be constant and not adapted to the customers needs. Despite of this it is still a well visited location in Copenhagen.
|Uddannelser||Virksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||16 dec. 2016|
- consumer behavior
- brand equity