The main purpose of this paper is to highlight the perception of the unions’ representatives in terms of their membership crisis. The approach to this has been of a qualitative character, which is explicit in the conducted expert interviews. Using frame analysis we have tried to uncover what strategies of legitimization the unions are able and willing to implement. The four expert interviews conducted tells us of the emergence of postmodernism, individualism and future role of the traditional trade unions in a more pluralist society and of a union somewhat divided in terms of the past and the present. This was done in relation to Suchman’s theory of organizational legitimacy (1976) and Segrestin’s theory of partial groups. The findings based on the gathered data of the analysis confirmed our hypotheses. The conclusions based on this research, highlights that the traditional trade unions are well aware of the reasons of their current membership crisis, the different strategies of countering this and what they expect their future role in the Danish society to be.
|Uddannelser||Basis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||30 maj 2013|
|Vejledere||Torben Bech Dyrberg|
- legitimacy, postmodernism, Partial groups
- Danish trade unions