This study examines nudging and the problems that can occur by the use of this phenomenon. Futhermore this study examine those borderline cases that can arise and clarifies whether a parallel to manipulation can be drawn. This study is based on our empiricism about how nudge is perceived and how nudge is applicated by both a choice architecture and by citizens. The issue is based on a socio-psychological perspective, in a combination with economics and it takes shape in the use of qualitative methods. The study uses interviews, such as semi-structured interview as well as interview of a focus group. To illuminate this issue, some of Michel Foucaults concepts will be used, as well as a review of Richard H. Thaler and Cass R. Sunsteins definition of the phenomenon Nudge. This study works with an analytical discussion, which is build upon a sub-question that supports our issue. Furthermore, the analytical discussion is divided in themes based on our qualitative data, which contribute to illuminate the different aspects of those problems and borderline cases that can occur. Subsequently this study will discuss whether the nudging definition is set too simple in relation to those problems and borderline cases that occur. In continuation of this, we can conclude that the phenomenon nudging is relatively positive. But there can also be seen a negative aspect in the use of the phenomenon. This negative aspect is reflected in some of the borderline cases that occur in the same relation. Further, some sort of manipulation of the individual by the use of non-transparent nudges can be seen.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||27 maj 2015|