Pressen under pres

Rasmus R. Nygaard, Lærke N. Villemoes, Malthe B. K. Merrild & Tobias B. Bendsen

Studenteropgave: Semesterprojekt


This thesis seeks to analyse the consequences of the digital transformation of newspapers undergone by the large Danish newspaper companies and its groups. To fully understand the consequences associated with the digital transformation, this paper utilizes and analyses through economic, journalistic and democratic perspectives. Furthermore, this paper seeks to analyse the economic impact digital newspapers has had on the companies, its impact on modern journalism and its effect on Danish democracy. The economic analysis concludes that the newspaper companies JP/Politikens Hus and Ber-lingske Media, have maintained a stagnant revenue but have increased profit over the last few years. Furthermore, the research has shown that the newspaper industry has changed from an oligopoly market to competitive market with more operators, thusly, challenging the newspaper market. The in-depth journalism analysis concludes that in-depth journalism has suffered under the digital transformation, due to Internet news generally being based more on skills such as quickness and “sensational journalism” as opposed to traditional in-depth, fact-based journal-ism. Due to the popularity of “sensational journalism” on the Internet most readers chose to neglect the in-depth content of traditional journalism. This step away from in-depth journal-ism was shown to negatively effect democracy and reader’s political advocacy since the con-tent they read lacks facts and substance. To combat this, papers such as Politiken, Berlingske and Jyllands-Posten are working on getting more in-depth journalism on the Internet for the readers who take the initiative to seek its content. Based on the analysis various future models for newspaper companies and their use of Inter-net news are discussed and assessed based on their likeliness to financially succeed. Out of all the possible models, the thesis concludes that the Spotify-Netflix model will be the most suc-cessful because it allows all articles and content to appear in one, easily accessible platform. Its availability to a wide range of readers would thereby increase the company’s revenue and also allow in-depth journalism to continue and expose itself to a wider audience.

UddannelserBasis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato19 dec. 2013
VejledereFlemming Juul Christiansen


  • Journalistik
  • Transformation
  • Demokrati
  • Politiken
  • Medier
  • Berlingske
  • udfordringer
  • Webjournalistik
  • Bladhuse
  • Jyllands-Posten
  • Netjournalistik
  • økonomi
  • Journalism
  • Betalingsmur
  • dybdeborende journalistik
  • Investigative Journalism
  • internet