This master’s thesis examines whether the Danish political elite-blogs function as intermedia agenda setters for the traditional news media in Denmark. Methodically the thesis consists of a questionnaire survey an-swered by 71 political journalists, and a quantitative content analysis of the major Danish newspapers and news agencies covering a three-year period from 2009 to 2011. The survey shows that a majority of political journalists read one or more blog posts from one of the political blogs at least once a week. The content analysis shows that the political blogs have been referred to in almost 200 texts in the major newspapers and news agencies during the period. It is primarily a small group of three to four elite blogs that are read by the journalists and referred to in the news media. However, the thesis concludes that political blogs have a relatively lim-ited influence on news media overall. Journalists primarily use and refer to the political blogs in relation to news stories about internal issues in the political parties. Finally, the thesis suggests that three different fac-tors drive the political blog’s potentials to function as intermedia agenda setter. One is authority derived from the bloggers’ background, another is organizationally derived authority, and the final one is the blogs’ abil-ity to offer specific information for the journalists to use in their journal-istic practices.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||28 feb. 2012|
|Vejledere||Rasmus Kleis Nielsen|
- politisk journalistik
- politiske blogs