Politics and Media – who sets the Agenda?

Alexis Joachim Bedard-Petersen, Kirsten Elizabeth Caldwell, Justé Eigminaité, Pernille Holm Frandsen, Louise Ilsø Jensen, Christina Johannsen, Anna Sofia Kjær & Mathilde Krabbe Krogholt

Studenteropgave: Semesterprojekt


In the following project our aim is to investigate: “CNN and Fox News Channel both have slogans advertising their objectivity, “No bias, no bull” and “We report, you decide”/“Fair and balanced” respectively – to what extent do they live up to these claims during the 2008 presidential election?” Focusing on their coverage of the 2008 debates we have presented agenda-setting and argumentation theories to investigate what communicative tools the networks use. We have taken a closer look at the history of mass media and given an account of CNN and Fox News Channel. We presented the content of the debates and analyzed the coverage of these by using agenda-setting theory to investigate whether CNN and Fox News Channel are unbiased as they claim to be.

UddannelserBasis - International Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato16 dec. 2008


  • CNN
  • Agenda Setting Theory
  • Objectivity
  • Argumentation Theory
  • Fox News
  • Slogans
  • Mass Media
  • Negative Campaigning
  • Debate Coverage
  • 2008 American Election
  • Communication