Podcastens potentiale som kulturformidling - En kvalitativ undersøgelse af unges møde med podcast

Emilie Bernt Haag

Studenteropgave: Speciale


This thesis examines the relationship between podcast as a media phenomenon and teenage girls who enjoy leisure reading. Though podcast can still be categorised as a niche media in Denmark, the use of podcast has been slowly rising in recent years as part of an increasing use of the internet and digital media. The internet and digital media are also one of the reasons behind a worrying development in teenagers’ reading habits. Especially teenage girls read less in their spare time and research shows that this has a negative impact on their learning and development skills.
This thesis revolves around the question of whether podcasts for teenage girls (age 13-16) can contribute to changing this development. Therefore, this thesis presents and discusses theory within communication, media and podcast research to understand the potentials and challenges of podcast as a media for communicating with teenagers. The aim of the thesis is to gain a better understanding of working with podcast for teenage girls within a context of culture communication.
The podcast series Young AdultS (YAS) is produced by Copenhagen Libraries to strengthen leisure reading and literary interest among teenagers and will be at the centre of this thesis’ case study. Since YAS is a podcast series that I developed for Copenhagen Libraries, the methodological frame of this thesis is action research where knowledge is produced in the interaction between the researcher and the field of study. Through the case study, the thesis analyses both the development of the podcast series through my personal field notes and the reception of it among seven teenage girls who enjoy reading. The thesis examines whether a podcast like YAS can add a new dimension to these girls’ leisure reading so they keep on reading.
This thesis suggests that literature podcasts for teenage girls have both potential and limitations. One limitation being the fact that podcast is one-way communication which makes it difficult for the listeners to participate in and interact with the podcast. Nevertheless, the thesis concludes that listening to literature podcasts is a great way for teenage girls to immerse themselves in their literary interest and give them an experience of participating in a conversation about literature. Some fundamental elements must be in place to create this experience. This thesis suggests that peer-to- peer communication, insight in the podcast hosts’ personalities and high-quality, in-dept conversations about literature are among the most important elements.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato2 sep. 2018
Antal sider79
VejledereTroels Fibæk Bertel & Fabian Holt


  • podcast
  • teenagepiger
  • unge
  • kulturformidling
  • kommunikation
  • YAS