The following project explores how the podcast media can be used to promote the charitable organization called Aktion Børnehjælp to a specific target group which explains the necessity of listening to our podcast before reading the following thesis. The curiosity for this project is based, both in the authors’ interest in the podcast media, but also in the fact that podcasts isn’t a common way for organizations to communicate about themselves, even though the media is gaining ground. Thus this report is focused on the production and, subsequently, the target group’s reception of a podcast, produced by the authors of this report. Since the podcast media has not been used for advertising purposes on a larger scale, the report is also of an experimental and reflective nature. Through our analysis we came to discover, that our focus groups had a mostly positive attitude towards our podcast, and that it had strenghtened their interest in Aktion Børnehjælp. However, we also discovered that some parts of the podcast should be revised for a more optimal listening experience. Furthermore we became aware that there are various aspects that needs to be taken into account when an NGO is considering to produce a podcast. The NGO must for example possess the necessary expertise and resources.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||25 jan. 2016|
- Aktion Børnehjælp