Plastens Diskurs: Italesættelsen af plast i et miljøbevidst samfund

Madeleine Bak Sagmo, Simone Laursen & Michael Kaiser Hansen

Studenteropgave: Basisprojekt



The climate debate is a very sensitive topic in the media all over the world and the global plastic pollution is also a topic, within the climate debate, that is important to recognize. The plastic pollution is a serious matter we need to attend to, but in this paper, we shall consider the different points of view in the discourse surrounding the plastic articulations only.
This project has the purpose of examining the discourse of the plastic articulations in our society. In order to understand the discourse, it is important to have an impartial approach since the analytic tools we are going to use can affect our results, if we unconsciously are concluding. In this paper we will be using analytic tools, more precisely an image analysis method by Roland Barthes from his text: Rhetoric of the image, and a critical discourse and framing method by John E. Richardson from his text: Analysing Texts: Some Concepts and Tools of Linguistic Analysis.
We started by accounting for the two theories by Barthes and Richardson. Afterwards, we analyzed the material that we have chosen, this concerns the three Tupperware advertisements, where we have been using Barthes image analysis to analyze the ads. Furthermore, we have analyzed the two articles using Richardson’s critical discourse and framing method. Subsequently, we have discussed our findings, and how the discourse surrounding plastic articulations, has changed since the 1960’s to now. In conclusion to the analyzes, we have discovered that Tupperware has been good at adapting their brand to the changes in society, surrounding the articulations regarding the discourse of plastic. This means, that they have been trying to articulate their products in a manner, that makes them more ecofriendly.
The author of the article from Plastindustrien, Thomas Drustrup, blames the current debate on plastics for being too black and white, he therefore presents new research on the topic of plastic in oceans. According to him, the plastic pollution specifically in the oceans, doesn’t seem as bad as previously assumed. The author of the article from Plastic Change, Anne Aittomaki, blames on the other hand plastic manufactures for poor management of their products, resulting in plastic waste in nature. Following, the analysis of the two articles, we discussed different ways the plastic debate has unfolded and who should take responsibility for the pollution. Finally, we will discuss how likely the change in discourse, will result in a real change for the climate. We will include the EU’s new directive to ban single-use plastic and how there is a possible change happening.

UddannelserBasis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato1 jun. 2019
Antal sider25
VejledereKatrine Sommer Boysen


  • Plast
  • Miljø
  • Klima
  • Diskurs
  • Tupperware