Pia Olsen Dyhrs 1. maj tale - Intention og modtagelse

Julie Nagel Ebstrup, Tine Maj Weirum Andersen Engkebølle, Julie Ditte Gerber, Ida Frisk Carstensen & Otto Holm Østergaard

Studenteropgave: Fagmodulprojekt


This project examines an analysis of strategic communication and the rhetoric meaning that are produced in a rhetorical situation. Additionally adding the question: How does a public speaker’s intentions correspond with the audiences reception of the speech? Our case studies The International Workers’ Day and the holder of this speech Pia Olsen Dyhr, who is a politician and the leader of the Socialist People's Party (Socialistisk Folkeparti, SF) which is conducted at Fælledparken on the 1st of May 2019. We have made a semi-structured in depth interview with Dyhr and her press officer Sigrid Rasmussen to examine their reflections on their communication efforts in the context of Dyhrs 1st of May speech. By means of qualitative work, both interviewing Dyhr and focus groups, we seek to identify the connection of speeches linked to the audiences reception. This paper impinge upon subjects such as: ethos, understanding, attitude, genre and situation. We will use these to collect information about the theory behind a rhetorical situation and what notions are used to describe them. Furthermore we will form a communication article and a communications plan to ascertain the meaning of a good speech under such circumstances, as The International Workers' Day. We assume that people are influenced by their universe of meaning, though this differs from each individual depending on which ethos and genres are used. In conclusion we learned that this is very much the case. The audience was surely affected by their relation to the speaker. Dyhr managed to get her intentions to compliance with the audience's reception of the speech, which was also part of her purpose in itself.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor
Antal sider64
VejledereJonas Gabrielsen


  • 1. maj
  • Tale
  • Reception