Peddigrørsflet, markedsøkonomi & tidsånd - en grounded theory-analyse af identitetsdannelse i sociale virksomheder

Freja Nissen Eilertzen

Studenteropgave: Speciale


Through the use of grounded theory, this paper aims to develop a thesis about the creation of identity in social businesses in Denmark. The inductive analysis is based on semi-structured interviews conducted with the leaders and founders of five different types of social businesses ranging from small to very large, with different target groups and business models and geographically diverse. The thesis points to a model of identity creation based around storytelling as a means to positioning the businesses in a position that is deemed favourable in relation to the three sectors; the public sector, the private sector and the social sector, and in relation to other types of social businesses. This model of identity creation is furthermore supplemented by theory about social entrepreneurship, social enterprise and the role of storytelling in organizations.

UddannelserSocialvidenskab, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato4 jun. 2013
VejledereCatharina Juul Kristensen


  • storytelling
  • socialøkonomi
  • sociale virksomheder
  • identitetsdannelse