In this project we have tried to uncover the motives and needs that lay ground to the economical overconsumption of individuals. This is based on a preliminary wondering of what make people spent more money than they have– against all common sense – and maybe even take loans with an extremely high interests to satisfy their need of consumption. In order to do this we have performed two rounds of qualitative interviews with a number of informants, of which most of them have or have had a hard time controlling the amount of money spent on their consumption and therefore now have some sort of debt based on their overconsumption. In these interviews we have tried to uncover the backgrounds of the informants and the way they act and think during a purchase. By doing that we get a look into the background and mindset of our informants that combined with our set of theories on the subject – both sociological and economical – can help uncover the reasons for our problem. An ongoing theme in our interviews was that all our informants – both the ones with good economy and the ones with bad economy – were very well informed and well reflected when they talked about economical choices and actions. But when it came to take these reflections into consideration and follow them trough in real life, the informants with a bad economy threw these reflections away and acted on impulses and feelings alone. But when it came to explaining the exact reasons for doing so and what they were thinking while buying stuff, they all had a hard time doing so. The most likely explanation for this difference between thinking and doing seems – based on the interviews – to be the background of the informants. It turned out that the informants with a good economy came from a background with a more moderate use of money. On the other hand the consumer-habits of the ones with a bad economy in many ways can be traced back to their upbringing and their parents handling of money. However, this is not the only factor, which is why we have chosen to include more aspects – to better get the whole picture of our problem.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||28 jun. 2012|
- Consumer Behaviour
- Social arv