The following project centers around the topic organ donation. The project started as a communication plan, where the research done here, made it clear that the elderly part of the Danish population, had not taken action in regard to organ donation. Two self-developed communications campaign elements where developed, and the project aims to examine how these elements work as part of a three-part process in getting the target group to take action on organ donation. The developed elements where (1) a poster which aims to create awareness about organ donation and (2) a set of dialogue cards, which are to be used as a “game” to facilitate dialog. The theoretical and methodological foundation of the projects rests on Brenda Dervins Sense-Making-Methodology, and the central elements “situation”, “gap” and “bridge”.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor|
|Vejledere||Henriette Bernhoff Lungholt|