Abstract This project set out to investigate the process of deciding to be an organ donor or not, and why the chosen target group of young females between 20-26 who are positive towards organ donation, have not registered. The aim was to develop the concept of an app with which individuals can register, gain information, and additionally determine how the app should be presented in terms of design, distribution etc. Two focus group interviews were conducted and serve as empirical material. The results are reached through an analysis based on the theories: Positioning, Sepstrup’s five characteristics of a receiver and Schrøder’s multi-dimension model. An app would be suitable for reaching a young target audience as well for creating a platform for social debate, which is necessary to increase the number of registrations.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||2 jun. 2014|
|Vejledere||Pernille Karen Rosengaard Eisenhardt|
- Organ Donation