Ordets Magt - en retorisk analyse af to politiske taler

Heidrun Arna Ottarrsdottir, Jeppe Hee Rømer, Maria Brøllund Jürs, Nastassja Tang Cramer & Simon Houmann

Studenteropgave: Semesterprojekt


This study investigates how Barack Obama and Paul Ryan use rhetorical instruments to create the impact they wish. To do so it will analyse the language they use, the structure of their speech and how their use of argumentation. It goes to shows that the ethos the individual speaker enters the rhetorical situation with effects how the audience will receive their arguments. The study also goes to show how the two rhetorical analysts Luntz and Lakoff use the ideology in their theory and how Ryan and Obama use this in their speeches. We show how the rules of the republican Luntz get used by both the democrat Obama and the republican Ryan. Both of them use the advices Lakoff presents in his book as well as they both try to frame their worldview.

UddannelserBasis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato17 dec. 2014
VejledereSine Carlsen


  • Ryan
  • Obama
  • Retorik