#OccupyDigitalActivism - Online liberation or Offline emancipation

Sheila Egaa Drasbeck & Marie Ryttergaard Wermuth Jensen

Studenteropgave: Semesterprojekt


This project describes the influence of the internet on activism and poses the question of whether the internet can liberate people. The paper seeks to research the field of digital activism, to establish how prominent the phenomenon is and to which extent social media sites (SMS) and social networking sites (SNS) can abet the social movement in their activism. Furthermore it will discuss the power relations between the different stakeholders, and their incentives to regulate or deregulate the internet. In this context, destructive digital activism, and the downsides of digital activism such as the concept of slacktivism will be investigated and analyzed upon. Looking at the different approaches people have to digital activism, this paper will explore the concepts of Digital Immigrants and Digital Natives. The findings show that with the invention of the internet new possibilities for communication opened up. Social movements have taken this opportunity, and incorporated digital devices (computers, smartphones) and platforms (SMS, SNS) into their repertoire, and used it for organizing, mobilizing and spreading their messages. These digital tools can thus help liberate activists, but governments and corporations also adopt these new technologies, and use them to control the digital activism. Therefore the internet can be an extremely efficient tool, but it can also transform activism into a passive, and non-participating act (slacktivism). What the research shows is that DN has a more passive approach, using the internet as the only way to perform activism. This is compared to DI who tend to incorporate digital devices and platforms only as helping tools. In order for the internet to liberate it must be for everyone, in which it fails. Therefore we can only consider it a mere tool.

UddannelserBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato7 jan. 2015
VejledereLinda Lund Pedersen


  • Social movements
  • Power
  • Digital activism