This paper seeks to establish whether the traditional journalistic qualities in the work of news media are being challenged by their presence on Facebook. To make an empiric foundation we have made a quantitative examination of articles published on Facebook and on the printed front page of Berlingske and Politiken in a week. In the examination we have sectioned the articles in types, genres, subjects and number of sources. We have also interviewed the two social media-managers on the two newspapers to uncover their internal strategies and goals behind the presence on Facebook. In line of our work we have concluded that the newspapers in question have difficulties uniting the two different logics, that operates on Facebook and among the traditional news media. Traditionally a specific mass media logic rules the newspapers, but on Facebook it clashes with the network media logic, which promotes a different way of thinking and deciding whether to bring an article or not. Therefore the decision on which articles that gets presented on Facebook and which articles that gets published on the front page of the newspapers are made based on different criterias. The only goal in this perspective is reach and engagement on Facebook, which becomes part of a business strategy, but on the same time drives the journalistic content further from its basic publicistic value.
|Uddannelser||Journalistik, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||6 jan. 2016|