Viral communication, network, communities, Outdoor-advertising, Facebook, Anthony Giddens, Zygmunt Bauman, Stine Gotved, Ralph D. Wilson, Goviral. This project revolves around the use of viral communication, as a tool to the spread of an outdoor commercial. We rely on the use of sociology, cyber-sociology and theory of viral communications. In the project we have chosen to develop two case studies based on an outdoor advertising, to support the theory we have used. Case I has been prepared as a pilot project to gather experience to initiate and develop Case II, in collaboration with the theory and empiricism.
|Uddannelser||Basis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||23 jan. 2010|
- viral kommunikation