With reference to the problem statement, the study substantiates and investigates the problems about the mass media and the increasing number of social norm scandals. The concept of a typical social norm scandal is exemplified by the case of Lene Espersen’s holiday case. Additionally the consequences for the Danish representative democracy are discussed, and it has developed since the 1980’s, and the substance of the media has become more personified. The above-mentioned problem is investigated mainly through Niklas Luhmann’s system theory and several of Jürgen Habermas’ theories. The study begins by introducing Habermas’ theories about public sphere, structural transformation and lifeworld plus systems, and Luhmann’s theories about system in general and the mass media system. Furthermore the project introduces concepts about priming and framing by Erving Gofmann and Joshua Meryowitz. The project is based on the deductive method. The project works with a theoretical presuppositions, and it tries to cover the problem’s area in this. The project uses media statistics as quantitative data. The quantitative data support that the number of social norm scandals have increased. The project also uses qualitative data as literature, articles and a case study to exemplify and clarify how a typical standard scandal is expressed. The study determine that there has been an significant increase in social norm scandals from 1980 to 2010. The study hereafter investigates the reasons to the increasing numbers of social norm scandals. The reasons to the increasing number of social norm scandals can be found with the use of Habermas’ theories and Luhmann’s system theory. Habermas explains it with a raise in commercialization, which means higher focus on sensation news due to better sales. Whereas Luhmann explains it with the codes information/non-information, which the mass media works with. They select which information they think are relevant, and the choice is automatically a rejection of other news. Hereupon the study discusses the consequences of an increasing number of social norm scandals. The increasing number of scandals can be considered as a consequence of a well working press, who make sure that the politicians behave properly. On the other hand the consequences can cause a lack of news with real political substance, which eventually make the citizens passive. Negative consequences can be found if the interaction between citizens, politicians and the media do not function. Overall there are both negative and positive consequences for the Danish representative democracy but the study concludes more negative than positive consequences.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||14 jan. 2014|