Netjournalistikkens kamp for anerkendelse: En kvalitativ undersøgelse af netjournalisternes position i feltet

Rikke Lynge Jakobsen & Simon Boas

Studenteropgave: Speciale


The aim of the following thesis is to discuss the development of online journalism in order to investigate how online journalists perceive their own role in the area of journalism. Our interest in investigating the development of online journalism derives from Jannie Møller Hartley’s thesis in addition to our belief that online journalism will become the dominating journalistic platform in the future. Thus we found it interesting to investigate how online journalists perceive their own role in today’s journalistic hierarchy. Through qualitative interviews with online journalists from three Danish medias we have investigated how online journalism has evolved since the most recent and comprehensive investigation of Danish online journalists in a thesis by Hartley. Furthermore, we wanted to investigate how online journalists perceive their own position in comparison with journalists from other journalistic platforms. More specifically, we focused on whether Danish online journalists perceive themselves as equal to journalists from other platforms such as television and newspapers; also to what degree they feel that their work is being recognised; and, finally, how they experience the collaboration between the online newsroom and newsroom on other platforms. The answers to these questions may clarify where the online newsroom is positioned in the hierarchy of the Danish media. The present thesis is composed of six parts. Part 1 is an introduction to the content and structure of the thesis. Part 2 is the historical perspective that defines the field of research for the thesis. Part 3 is a theoretical review of the journalistic field and the associated issues. Part 5 and 6 are an analysis, discussion and conclusion of our research. Our field of research turned out to be rather complicated resulting in conflicts of interest amongst the respondents. Therefore, there were cases of opposing arguments in the qualitative interviews suggesting that these responses were somewhat dubious. In such cases we interpreted the arguments with caution. Despite the opposing arguments we may conclude from our interview data that online journalists have experienced a significant development of online journalism in the recent years. Online journalism is no longer a “baby brother” to other platforms as was the case in Hartley’s thesis. Rather, it is getting more independent since everyone is familiar with the internet these days. Moreover, other platforms have realised the benefits of online journalism and are already using these such as reaching out to more readers, and with online articles it is possible to measure the number of readers. In our conclusion we found that online journalists experience a higher level of recognition from other journalists today than when Hartley investigated online journalists’ self-perception.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato25 jan. 2016
VejledereMaria Bendix Wittchen


  • Netjournalistik
  • Journalistik
  • Anerkendelse