Negative campaigning in the American Election 2012 Negative campaigning appears in election campaigns the moment one candidate attacks another candidate verbally instead of focusing on own political ideas. This is a possible threat against democracy as the candidates will not be able to inform the voters about their political ideas in a sufficient matter, but instead tries to make their opponent seem less preferable. In this project the extent of negative campaigning in the American presidential election 2012 is examined. This is done by analyzing speeches, debates and other media channels. The project focuses on what causes the appearance of negative campaigning, which is answered via various types of empiricism. Furthermore the project discusses if negative campaigning generally can be seen as a threat against established democracies. This is discussed by using theories presented by various political scientists such as Elmelund-Præstekær and Benoit. The project also focuses on the possibilities that the conditions in a country as big as the US influences other established democracies. This is examined by comparing our own results describing the conditions in the US with the results from Elmelund-Præstekær that describes the level of negativity in Denmark, which is an example of a comparable established democracy. Finally the project concludes that negative campaigning formed approximately one third of the American presidential election campaigns 2012 and that is it easily used in a two-party system. It is also concluded that a threat against the basic idea of democracy can occur, but that there is no sign that negative campaigning in alternate established democracies will be evolved because of the American conditions.
|Uddannelser||Basis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||20 dec. 2012|
|Vejledere||Flemming Juul Christiansen|