Departing from an interest on Corporate Social Responsibility (CSR) and Africa, this master thesis aims to examine how the Danish chocolate company Toms CSR strategy affects local cocoa farmers' social capital in Ghana. Toms CSR strategy is based on UN Global Compact 10 guiding principles on human rights, labour, environment and anti-corruption, as it appears in the company's latest CSR report from 2012. More specific the thesis looks to examine how two local Village Resource Centres in Ghana, meet the goals of increasing the cocoa farmers production, making it more efficient and thereby producing more cocoa beans of a higher quality. The hypotheses is that the more social capital the cocoa farmers possesses at the Village Resource Centres, the greater the chance of Toms fulfilling these goals. The method involves a qualitative field study conducted primarily in Ghana. It implies 15 interviews with cocoa farmers and 3 interviews with the local leaders at the two Village Resource Centres in two districts Bibiani and Sefwi Wiaso in Ghana. Furthermore an interview with Toms CSR Manager was conducted in Denmark. The CSR theory applied in the thesis helps to analyse how engaged Toms are and whether the company with the two Village Resource Centres fulfil the company’s own goals of implying a principle based approach to CSR. The social capital theory contributes to the analysis of whether or not the two Village Resource Centres are helping the local cocoa farmers to increase their production throughout more knowledge, resources and networks. The thesis findings are that the Village Resources Centre in Sefwi Wiaso to a larger extent helps to increase the local cocoa farmers' networks, relations, trust and cohesion and hence their social capital. Otherwise our analysis shows that a low number of the cocoa farmers in Bibiani use the Village Resource Centre and thus only few increase their social capital. Further the thesis concludes, that the amount of social capital that the cocoa farmers possesses has little to do with Toms CSR efforts, as Toms involvement amounts to a philanthropic approach to CSR. The company has no supervision of the centres and are unknown to the local leaders, who do not know who Toms are. The social capital output the cacao farmers do gain through the Village Resource Centres are therefore concluded to be a result of preconditions working at local level to some degree rather than Toms work with the communities.
|Uddannelser||Internationale Udviklingsstudier, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||24 jun. 2014|
- social kapital