Museum by Night

Folkmann Rikke Busk, Bjerg Jensen Frederikke, Henriksen Simone, Nielsen Louise & Graulund Mathilde Margrethe

Studenteropgave: Semesterprojekt


This project investigates through both experience economy by Joseph Pine and James Gilmore’s four spheres and John Falk and Lynn Dierking’s three learning context in a museum experience, how the target group 20-35 years old experience a popular science lecture at the National History Museum in Copenhagen called Vin og Videnskab. Since this target group is underrepresented in the museums, it is interesting to study what this group seek in a museum experience. In order to investigate the target group, two focus group interviews has been made, to get a thorough insight in what their experience at V&V were, and based on that, learn what the young people seek in a museum experience today. The new museology suggests that the museums should rethink the purpose of museums, and focus more on the users of the museums. The project found that some factors played a large role in the target groups experience of V&V. Especially their need for social interactions with friends combined with a greater insight into the museum. This became factors of why they didn’t think V&V should be categorized as a museums experience. Through the analysis and discussion the project concludes that in order to maintain and keep the younger audience, V&V should compromise too much on their present format to capture the target group because they seek entertainment and social space with friends. If V&V remain their current format in order to attract the group, they will have to dumbe down or rethink their concept.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato21 jun. 2016
VejledereSanne Margrethe & De Fine Licht Raith


  • Pine&Gilmore
  • Kulturforbrug
  • Oplevelsesøkonomi
  • Den ny museologi
  • Aftenarrangement
  • Brugerindragelse
  • Museum
  • Falk&Dierking
  • Dumbing down
  • Unge