Muligheder og begrænsninger for CSR- Et casestudie af NIKE

Sune Rahbek Thuesen & Mads Damgaard Petersen

Studenteropgave: Semesterprojekt

Abstrakt

This project deals with opportunities and limitations on using Corporate Social Responsibility (CSR) programs to improve wage and working conditions in the global south, based on a case study of the transnational corporation, Nike. As we look on a structural level as well as an institutional and organizational level, the unfolding of opportunities and limitations are complex. By selecting theoretical arguments from different theorists and compare this with our empirical data on Nikes’ CSR program, the report finds relations/conditions which is crucial for the effect of CSR. As mentioned this relations are complex, but a short review is outlined below. First the medias ability to frame the transnational corporations CSR programs, and how they are doing, in public, is crucial although it might only seems to be the case fore the brands that have the medias attention. Furthermore it’s important to focus on the opportunities for the countries in the global south on regulating the transnational corporations, so that this don’t get to much power. We see how regulations by the states are very important in setting minimum standards. This regulation could also take place on a global scale with global laws and/or by industrial organisations, where companies by community are improving the standards of wage and working conditions. Furthermore the CSR programs ability to include the whole value chain has a very crucial effect on how widespread the effect of CSR can be. NGOs can be a good partner by providing more insight knowledge on the specific sectors the companies are operating in. The opportunities for CSR programs to be a factor that helps improving wage and working conditions in the global south are definitely there, but they can also be limited if they are not handled and regulated.

UddannelserInternationale Studier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato16 jun. 2014
VejledereLaurids Sandager Lauridsen

Emneord

  • NIKE
  • CSR