Motivation på arbejdspladsen

Nina Heller Frederiksen, Pernille Morell Aaen, Regitze Abou-Rjeily, Amanda Van Bergen Bostrup Garner, Natasha Fabricius Baltz & Malou Nunu Nordlund Madsen

Studenteropgave: Semesterprojekt


This report is centred around employee motivation in the shop Companys Original. The report investigates whether the management's motivational initiatives are consistent with what actually motivates the employees. In order to obtain an elaborate view into these affairs, we have included theory on intrinsic and extrinsic motivation. We have carried out an investigation with both the management and the employees of the shop. We have conducted qualitative individual interviews with both the shop manager and the floor manager. Furthermore, we have carried out a focus group and a quantitative questionnaire survey with the shop employees. The report arrives at a conclusion that the management's motivational initiatives are only partly consistent with what motivates the employees. The reason for this is that the management primarily seeks to motivate the employees through factors linked to extrinsic motivation. The management considers these most beneficial in regard to the shop's goals on turnover and operation. On the contrary, the employees are primarily motivated by factors linked to intrinsic motivation. In spite of this inconsistency, the majority of the employees feel motivated in their job. Yet, the employees' motivation does not originate from the management's motivational initiatives but on the other hand it primarily stems from sources outside the management's influence. This includes the collegial community, personal interest for the profession and recognition from the customers of the shop.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato24 jun. 2016
VejledereSusanne Kjærbeck


  • Medarbejdermotivation
  • Målsætningsteori
  • Motivation
  • Goal Setting Theory
  • Ledelse
  • Belønningsledelse
  • Ydre motivation
  • Indre motivation