Module 1: Project examination: Ethical issues of big data; A case study about Roskilde Festival

Jan Thordsen, Aneta Anna Duda & Camilla Julie Rasmussen

Studenteropgave: Fagmodulprojekt


The aim of this project is to investigate how a social enterprise can use big data in an ethically correct way, and without damaging the relationship between user and enterprise. This is answered by using a case study about Roskilde Festival as an example. To answer the research, question the intention is to investigate further into how Roskilde Festival works with big data, what issues are related regarding the role of the social entrepreneur, and what the ethical dilemmas or problems are when working with big data. In order to investigate the raised questions a qualitative data collecting approach is being used in the form of an interview with the Industrial PhD, Jonas Hedegaard from Roskilde Festival.
The collected data is analyzed through the project and the different relevant theories are chosen to make a connection for understanding and in order to answer the problem formulation. On behalf of the research and analysis through the project it is possible to conclude that social enterprises should be held accountable on a higher level of ethics, than regular for-profits corporations.
Furthermore, we can conclude that they fail to oblige to the stakeholder theory because they are risking the relationships with certain stakeholders, in order to obtain benefits to stay competitive.

UddannelserMaster i Socialt Entreprenørskab og Management (SEM), (Masteruddannelse) Master
Udgivelsesdato17 dec. 2019
Antal sider59
VejledereKenneth Hansen


  • Big Data
  • Ethics
  • Case Study
  • Roskilde Festival
  • Experience economy
  • Stakeholder theory