Models of Marketing Strategies vs. Lotto and Schneider Electric

Mathies Raaskou Nelbom, Josephine Giersing & Kåre Olesen

Studenteropgave: Bachelorprojekt


This project has the ultimate goal of answering the research question, What are the 4 P’s of marketing mix and SWOT analysis, and how are they implemented within companies? To what extent does Lotto and Schneider Electric implement this these marketing tools? This project goes into depth with the 4P’s within marketing mix, product, promotion, place and price, as well as SWOT analysis. These method of marketing are then applied to the two companies that were interviewed, in order to see how they utilized the tools. After analyzing the interviews in relation to the theory chapter we were able to draw conclusions on to what degree these tools are applied. Suggestions were giving into how to utilize the frameworks in areas where it was evident that they were not used to their full extent. This is seen through Schneider Electric only using half of the SWOT analysis model, but admitting that it would be beneficial to use all aspect of it. Or within Lotto, where they see the need for creating a framework for when innovating their products. Of course it is very situational which frameworks are used in consideration the company, however it is seen that it would be beneficial for both companies to utilize these frameworks to a greater extent.

UddannelserBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Bachelor
Udgivelsesdato25 maj 2016
Antal sider40


  • Marketingmix