Modeblogs - moderne mediebrug eller mainstream?

Caroline Evald Bundgaard, Kristine Havbo Kaalund, Westrup Gleie, Line Cecilie & Johannes Therkelsen

Studenteropgave: Semesterprojekt


Fashionblogging is a new phenomenon in Danish media and has recently gained a lot of success. This study takes it’s starting point in Danish fashionblogs, focussing on the reader’s use of media and the relations it establishes between the recipients and the sender of the communication. The applied theory operates in the framework of communication studies. Our study points to the conclusion that the segment in question has great knowledge and interest in Danish fashionblogging. In spite of this they try to distance themselves from specific fashionblogs, types of contributions and other readers. This can be seen as a token for a desire to be a part of ”the elite” as a consequence of fashionblogs getting mainstream and thereby increase the distance to ”the masses”, which is in keeping with the proces of fashion.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato14 jun. 2010
VejledereClaus Munch


  • fokusgruppe
  • Modeblogs
  • mediebrug
  • relation mellem blogger og læser
  • kommunikation
  • fashionblogs