Today there are almost no limits that humans can’t achieve via technology; and in this context, the scenario and the possibility of designing the perfect man is getting more and more realistic. Some people think that the research in embryo technologies and prenatal diagnosis will become more unethical in the future. Fearing we will no longer only solely use the technologies for the treatment of serious diseases, but also to change normal properties thus designing the ‘perfect man’. Our opinion is that there is not enough information on the development of the technology and which possibilities it gives us. In this project we have devised a campaign, which have the purpose to inform woman in the age range of 20-40. The purpose of the campaign is not only to inform, we also hope to begin an ethical debate amongst our target audience. We will get inspiration from another already existent campaign, to draw parallels between our campaigns and make some experience towards our own. Through this we will design a creative campaign containing: a webpage, a debate board game, a personal e-mail and stickers. These campaign strategies contain our purpose of the campaign, which is to inform the target audience and to make them consider: if man shall become the masters of evolution. We will therefore provide our campaign message, which is that technology genetic engineering is evolving in a direction, that we believe people should consider.
|Uddannelser||Basis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||22 dec. 2009|
- Fosterteknologi, Fostergenetik, Fosterdiagnostik, genmanipulation, kampagne