Memes & Digital Culture

Matilde Tomasini, Malte Miro Kofoed-Christensen, Jamila Bendix Mohammed, Alina-Stefana Pohariu, Aliya Jensen-Darko, Genevieve S-M V L T N S K Højelsen & Giacomo Venturoli

Studenteropgave: Basisprojekt


In a time where digital culture is moving faster than the research investigating it, it can be difficult to grasp the events occurring and tracking their lifecycle. The event of ‘Storm Area 51’ has been one of the more recent examples of this. Through memes from said event we will be using a social constructivist perspective to ground our ontological position. This position will also be the grounding point for our theories which include, but not limited to, multimodality and social semiotics. The chosen memes have been analysed using the aforementioned theories. An aspect of memes that are revealed during the analysis, is the fact that they possess underlying themes such as power relations. The conclusion to the analysis reveals that memes are complex signs that cover different aspects of digital culture such as the constant stream and spread of content that either goes on and fade or gets recontextualized in different contexts with new meanings.

Keywords: multimodality, social semiotics, memes, digital culture, participatory culture

UddannelserBasis - International Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
VejledereRemzi Ates Gürsimsek