News media coverage of political parties in election campaigns must be fair and balanced. However, there is no determined scale to assess balanced coverage in the Danish news media. It’s known that the government parties will get more media coverage because they govern, and the biggest opposition party will also get a lot of media coverage because they want to govern. But in a pluralistic political system like the Danish one a lot of political parties are campaigning and there are often parties, which are brand new. In the Danish election campaign of 2019, there were 13 parties running for election. That’s a record number. Three of those were new parties which raises the question of how the Danish news media cover new political parties and how they judge what amount and what kind of media coverage is considered fair and balanced. These are normative questions that became a topic before, during and after the election but in order to take that discussion to the next level we need to know how the Danish media in fact cover new political parties.
The purpose of this master’s thesis in journalism is to examine how the four Danish newspapers Politiken, Berlingske, BT and Ekstra Bladet covered new political parties during the election campaign of 2015 and the election campaign of 2019. In 2015 the new party on the block was the green party Alternativet and in 2019 one of the new parties was Nye Borgerlige. Both new parties had charismatic leaders who in the end both got elected to the Danish parliament, and you would assume that they were both entitled to the same amount of media coverage. In order to assess the coverage this thesis has analyzed every single article written about the two parties by the four media outlets during the respective election campaigns of 2015 and 2019.
The main findings show that there are no big differences in the amount of coverage and both parties are considered a new piece in the political puzzle. The news media coverage of the parties is characterized by using the strategic game frame and there is very little focus on the substantial political ideas of the parties. This raises important questions of how new political parties are presented to the public and what this means to a democracy. This will be the theme of the thesis discussion.
|Uddannelser||Journalistik, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||3 sep. 2019|