Making America Great Again?

Aksel N. Leth, Lærke G. Lykke, Zachary R. Dyrbye, Sally E. Jordahn & Marcus Egholm

Studenteropgave: Semesterprojekt


This study aims at uncovering the discourses in Donald Trump’s announcement speech and their relation to his campaign slogan Make America Great Again. Through a thorough analysis of his speech, we have identified thematic categories and used critical discourse studies (CDS), to denaturalise the discourses he produces and reproduces in a socio-cultural and socio-political context. Our method of Critical Discourse Analysis is based on Fairclough, complemented by Wodak, Richardson and van Dijk, to create a framework capable of analysing the case at hand. In addition to the announcement speech, we have found multiple examples to add perspective and create a more holistic picture of Trump’s rhetorical practices. Our findings include right-wing populist, neoliberal and even arguably fascist discourses, all rooted in Trumps strategy of blaming the Other.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato18 maj 2016
VejledereFrancesco Lapenta


  • CDA
  • Critical Discourse Studies
  • Donald Trump
  • Fascism
  • Critical Discourse Analysis
  • Wodak
  • Neoliberalism
  • Election
  • Fairclough
  • Make America Great Again
  • CDS
  • Richardson
  • Van Dijk
  • Right-Wing Populism